• 10
  • 11
  • 12
CVX415 - Digital Marketing and Social Media
1 Semester 0.5 Credit Fulfills: CTE

This course is designed to teach advanced marketing concepts and skills with an application to digital and social media. Topics include integrating different digital and social media strategies into the promotional mix of a product, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to assess the effectiveness of the digital and social media strategies for a small business and suggest ways to create and improve marketing efforts. Ethics, marketing careers, workplace skills and professional behaviors will be identified and practiced throughout the course. In addition, students will reflect on their own use of social media as it applies to their digital reputation and how to be more responsible digital citizens.

  • Eastlake High School
  • Lake Washington High School